An Intro to User Experience
User Experience, also commonly known as UX, is a term not to be taken lightly when it comes to online marketing. It is also a term that I believe is highly misunderstood and often confused with terms...
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The Free Egg Disaster of 2010
Since business fan pages have gone on the rise in the last year or so, there have been some great campaigns focused on gaining fans for those businesses. I’m sure you’ve noticed that there has been a...
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Usability Issue: Abandoned Towels
I use the internet a lot. I’m browsing daily, reading articles & blogs, shopping, socializing, researching, paying bills, etc. etc. So, I come across usability issues pretty often. I’m even more...
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Buy Now –- What’s keeping your customers from clicking that button?
In March of 2010 the e-tailing group and Power Review performed a study that found that one half of Internet users research online before making a purchase. This makes sense; with information at our...
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Consumer Complaint Sites Restrict Customer-to-Business Dialogue
We have been working closely with a client to develop a reactive response protocol for identifying reviews from dissatisfied customers, addressing their concerns, and delivering service corrections....
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10 Usability Heuristics: Part 1 – Visibility of System Status
Today I start a 10-part series discussing Jakob Nielsen’s 10 Usability Heuristics. In each post I’ll discuss a topic and give examples so that you can keep your users happy go-lucky during their...
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Web, Shmeb – Interactivity and the User Experience
Did you see the Wired article The Web Is Dead, published Tuesday? The basic premise is that the web is falling from grace, to be replaced by… The Internet. Confused? Chris Anderson and Michael Wolff...
View ArticleFacebook Moving Away from FBML… finally!
Facebook announced yesterday on their blog that they are finally making a Platform-wide migration away from FBML and towards standardization on IFrames as a mechanism for displaying content, on Canvas...
View ArticleTerralever launches new website utilizing state-of-the-art experiential...
PHOENIX, Ariz. – September 23, 2010 – Terralever, one of the nation’s leading full-service digital marketing agencies, has announced the launch of its newly designed corporate website, showcasing the...
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The Web is not going away: a backseat perspective
Okay, so I know the topic of “The Web is Going Away” has already been covered in this blog just a few weeks ago by Heather Herr…but I couldn’t resist writing my own perspective on the matter. If I may...
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Seismic Shift in the Way We Use Game Consoles
More people than ever before are using their gaming devices for entertainment—and not just video games. The average user spends 84 hours a month on Xbox Live, and over half that time is spent watching...
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“The Fold” is like a unicorn. They’re both magical and don’t exist.
If you’ve spent time doing digital marketing or web design you have had your client or boss tell you how your call-to-action (CTA) must NOT be below the fold because users just don’t...
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Content First, Front and Center
There’s this site I go to all the time. You know the kind. You probably have one of them too. You come back every day, sometimes more than once, to get your fill of whatever that site is all about. For...
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